How To Get a TripAdvisor Sticker: A Step-by-Step Guide

In the world of travel and hospitality, recognition by TripAdvisor is a coveted accolade that businesses strive for. Being awarded a TripAdvisor sticker not only serves as a testament to a business’s exceptional service and customer satisfaction but also significantly boosts its visibility among potential customers. For restaurants, hotels, and attractions, displaying a TripAdvisor sticker on the storefront can influence the decision-making of travellers and tourists. This comprehensive article outlines the steps and strategies for securing this prestigious recognition.

Understanding TripAdvisor Stickers

TripAdvisor offers different types of stickers and awards based on customer reviews and ratings. The most well-known among these is the “Certificate of Excellence,” which is now part of the TripAdvisor Travelers’ Choice Awards. These recognitions are provided to establishments that consistently achieve outstanding traveller reviews on TripAdvisor.

Eligibility Criteria

To be eligible for a TripAdvisor sticker, a business must:

  • Have a certain number of reviews.
  • Maintain an overall TripAdvisor bubble rating of at least four out of five.
  • Have been listed on TripAdvisor for at least 12 months.

The Process of Getting a TripAdvisor Sticker

Step 1: Claim Your Listing

The first step to getting any recognition from TripAdvisor is to claim your business listing. If your business isn’t listed yet, you can easily add it through TripAdvisor’s website. For businesses already listed, claiming the listing is crucial to manage your profile, respond to reviews, and update business details.

Step 2: Encourage Reviews

The quantity and quality of reviews significantly affect your chances of receiving a TripAdvisor sticker. Encourage your satisfied customers to leave positive reviews by:

  • Providing exceptional service that exceeds expectations.
  • Politely asking for reviews at the end of their visit or stay.
  • Utilizing reminders in follow-up emails or through social media.

Remember, TripAdvisor has strict policies against incentivizing reviews, so ensure your methods of encouraging reviews comply with their guidelines.

Step 3: Monitor Your Performance

Regularly monitor your TripAdvisor profile to track your performance. Responding to reviews, both positive and negative, demonstrates your commitment to customer satisfaction and can influence your ratings positively.

Step 4: Achieve Consistency

Consistency in receiving positive reviews over time is key to qualifying for a TripAdvisor sticker. This consistency reflects the ongoing quality and reliability of your service, making your establishment a likely candidate for recognition.

Step 5: Wait for the Annual Review

TripAdvisor awards, including stickers, are typically distributed annually. If your establishment meets the criteria, TripAdvisor will notify you of your award.

After Receiving Your Sticker

Once notified, you will receive instructions on how to claim your physical sticker and digital badge. Displaying your TripAdvisor sticker prominently can attract more customers and serves as a visual endorsement of your quality.

Utilizing Your TripAdvisor Sticker

Marketing Your Achievement

  • Online Presence: Update your website and social media profiles with the TripAdvisor badge to highlight your achievement.
  • Press Releases: Consider issuing a press release or blog post to announce your award, which can increase local media coverage and awareness.
  • In-Store Visibility: Place the sticker in a prominent location where it’s easily visible to customers entering your establishment.

Maintaining Your Status

Receiving a TripAdvisor sticker is a significant achievement, but maintaining the same level of service to keep it year after year is essential. Continuously strive for excellence, encourage customer feedback, and stay active on your TripAdvisor profile to ensure your business remains a top choice for travellers.


Securing a TripAdvisor sticker is a testament to a business’s dedication to excellence and customer satisfaction. By following these steps—claiming your listing, encouraging reviews, monitoring your performance, achieving consistency, and utilizing your sticker effectively—you can enhance your establishment’s reputation and appeal to a broader audience. Remember, the key to success on TripAdvisor, and in the hospitality industry at large, is consistent quality and outstanding service.