How to Create and Share a Google Reviews Link

Online reviews are invaluable for businesses of all sizes. They not only enhance your online presence but also help in building trust with potential customers. Google Reviews, being one of the most influential platforms, plays a crucial role in shaping a business’s reputation. Here’s a step-by-step guide on how to create and share a Google Reviews link, making it easier for your customers to leave their valuable feedback.

Understanding Google Reviews

Google Reviews allow customers to publicly post a review on Google about their experiences with businesses and services. These reviews appear alongside your business’s listing in Maps and Search, providing valuable insights to potential customers.

Step 1: Verify Your Business on Google My Business

Before you can start collecting reviews, ensure your business is verified on Google My Business (GMB). Verification helps protect your business from unauthorized changes and gives you access to other Google business features.

  1. Sign in to Google My Business: Go to the Google My Business website and sign in with your business’s Google account.
  2. Add or Claim Your Business: Search for your business name and address. If it appears, you can claim it. If not, you can add it by following the prompts.
  3. Verify Your Business: Google will need to verify your business. This is typically done through a postcard mailed to your business address, containing a verification code you’ll enter online.
Google Business Add Your Business

Step 2: Create Your Google Reviews Link

Once verified, you can create a link that directs customers straight to the review form on Google. Here’s how, in two different ways. Note that Google My Business appears to have a couple of different methods for this depending on your location.

Way 1

  1. Find Your Place ID: Google provides a tool called the Place ID Finder. Visit the Google Cloud Platform and enter your business name in the search box. Your unique Place ID will appear below your business name.
  2. Create Your Link: With your Place ID, you can create your Google Reviews link. The format is:[YourPlaceID]. Replace [YourPlaceID] with the actual Place ID.

Way 2

  1. Click on Ask for reviews: Under “Your business on Google”, there is a box called “Ask for reviews”. Click on this.
  2. Copy the link: A box with the Google Reviews link will be brought up. The format is:
Your business on Google Ask for reviews

Step 3: Share Your Google Reviews Link

Now that you have your link, it’s time to share it with customers and encourage them to leave a review. Here are some effective ways to share your link:

  • Email Signatures: Add the Google Reviews link to your email signature, making it easily accessible for clients you communicate with via email.
  • Social Media: Share the link on your business’s social media profiles, inviting followers to leave a review.
  • Website: Include a call-to-action button on your website that leads to the Google Reviews form.
  • After-Purchase Follow-Up: Send a follow-up email thanking customers for their purchase and include the link, asking them kindly to leave a review if they were satisfied with their experience.

Best Practices for Managing Google Reviews

  • Respond to Reviews: Whether positive or negative, take the time to respond to reviews. This shows you value customer feedback and are committed to improving.
  • Encourage Honest Feedback: Ask customers for honest feedback. Authentic reviews are more valuable to your business and to potential customers.
  • Follow Google’s Guidelines: Ensure you adhere to Google’s review policies. Do not solicit reviews in bulk or offer incentives in exchange for reviews.


Creating and sharing a Google Reviews link is a straightforward process that can significantly impact your business’s online reputation and visibility. By following these steps and encouraging your customers to share their experiences, you’re not only enhancing your online presence but also building trust and credibility with potential customers. Remember, each review is an opportunity to improve and showcase the quality of your service or product.