How to Add Services to Your Google Business Profile

Adding services to your GBP can significantly enhance how potential customers view and understand what your business has to offer. This comprehensive guide walks you through the steps to add services to your Google Business Profile, ensuring your business maximizes its online potential.

Step 1: Access Your Google Business Profile

The first step is to access your Google Business Profile. You can do this by logging into the Google account associated with your business. Once logged in, navigate to the Google Business Profile Manager by searching for it in Google or directly entering the URL in your browser’s address bar. If you haven’t claimed your business on Google yet, you’ll need to do so before proceeding.

Step 2: Choose Your Business

If you manage multiple businesses, you’ll see a list of them in your GBP Manager. Select the business to which you want to add services. This step is straightforward for business owners with only one listing.

Step 3: Navigate to the “Info” Section

After selecting your business, you’ll find yourself on the dashboard of your Google Business Profile. Look for the menu on the left-hand side and click on “Info.” This section is where you can edit the information that appears on Google about your business, including your services.

Step 4: Add Your Services

Scroll down in the “Info” section until you find the “Services” area. Here, you can add the services your business offers. Google allows you to categorize your services and provide detailed descriptions for each. If your business falls under a category that Google already recognizes, it may suggest services that you can simply add with a click. Otherwise, you can manually input your services.

  1. Adding Categories and Services: Click on the “Add or edit services” button. Start by selecting a category that best fits the type of services you offer, then add specific services within that category. You can add multiple categories and services as needed.
  2. Providing Descriptions: For each service, you have the option to add a description and a price. Descriptions are valuable as they give potential customers more information about what the service entails. Prices can either be fixed or set as a range.

Step 5: Review and Publish

Once you’ve added all your services, take a moment to review the information for accuracy and completeness. Google Business Profile is often the first point of contact between your business and potential customers, so ensuring the information is correct is crucial. After reviewing, click “Apply” or “Save” to publish the changes to your profile.

Best Practices for Adding Services

  • Be Precise: Use specific, descriptive titles for your services to improve the chances of your business showing up in relevant searches.
  • Update Regularly: Keep your services list updated to reflect any changes in what your business offers, including seasonal services or new additions.
  • Utilize Keywords: Incorporate relevant keywords into your service descriptions to improve your SEO and help your Google Business Profile rank higher in search results.

Conclusion

Adding services to your Google Business Profile is a straightforward process that can significantly impact how potential customers view your business online. By following the steps outlined above and adhering to best practices, you can ensure your GBP accurately reflects the range of services your business offers. Remember, an updated and detailed Google Business Profile not only helps customers find you but also provides them with the information they need to choose your business over competitors.